OUR AGENCY
New Beginning Solutions is a tailor-made consultancy company that is specialised in luxury hospitality.
With a keen understanding of market trends, New Beginning Solutions guides luxury establishments to success by helping them optimise their strategies, operations, and commercial performance. The results are proven: a loyal clientele, high satisfaction rates, and a flawless reputation in the industry.
The agency is also renowned for its strong commitment to the elegance, refinement, and meticulous attention to detail that are the hallmarks of luxury services.
In addition, its director, Sandra Rubio, has an in-depth knowledge of the luxury hotel industry and its key players, as well as a genuine passion for offering her clients tailor-made, innovative, and relevant advice.
OUR ADDED VALUE
More than 15 years of experience in luxury hospitality
Access to a wide network of high-end tourism operators
Experts in openings and repositioning
High-end leisure and MICE specialists
Personalised and “on demand” services
Experts in the American (North and South) and European markets
SANDRA RUBIO
CONSULTANT IN LUXURY HOSPITALITY
CONSULTANT IN LUXURY HOSPITALITY
With over 15 years’ experience in the French and international luxury hotel markets, Sandra puts her expertise and international network at the service of New Beginning Solutions’ clients. Her diligence and sincerity have enabled her to build trusting relationships with her clients throughout her career.
The agency was born out of her desire to provide real support to the managers of luxury hotels, while sharing a common vision of luxury and service excellence.
A law graduate, Sandra soon developed a passion for travel and tourism.
Throughout her rich and atypical career, she has developed in-depth expertise in event organisation, business development, negotiating with partners on an international scale, budget monitoring, and marketing and communications strategy.
Her career includes more than 9 years at the famous Majestic Barrière Hotel in Cannes, where she developed international sales for both the Majestic and the Lucien Barriere Group.
Sandra held the position of Sales, Marketing & Communications Director for the two Tiara Hotels in the South of France – Miramar and Yaktsa – part of the SLH and Relais & Châteaux networks.
Before that, she was responsible for organising private and corporate events as Events Manager at the 5-star Hotel Juana and Beach Resort Les Pêcheurs.
View Sandra’s profile and join her network on LinkedIn.
OUR PARTNERS
TESTIMONIALS FROM OUR CLIENTS AND PARTNERS
Viviane Gringer
Luxury Travel Advisor at Travel Edge
“Sandra is very professional and takes great pride in the properties she represents. Sandra is very charming, well spoken and exceeds your expectations. I highly recommend Sandra’s capabilities of representation and from a 1 to 10 scale, she is a 10!!!!!”
Jérôme Charaoui
General Manager Château d’Audrieu – 2LCollection – Relais & Châteaux
“Sandra est dotée de solides compétences commerciales et de service, couplées par une forte personnalité à la fois douce et délicate mais aussi très enthousiaste et professionnelle. J’ai toujours eu plaisir à collaborer avec Sandra avec qui je partage les valeurs d’honnêteté d’intégrité et d’humilité. Sa force de travail et son courage sont indispensables à toute entreprise et tout projet.”
Kelly G.
Senior Vice President at Quintessentially Travel
Sandra shines with positive energy. She is a joy to work with and is incredibly hard working and dedicated to her passion, which lies in hospitality.
Menno Meyer
Managing Director, Phenix Events
“Sandra has always proved to be an excellent professional in her different job capacities in different companies. I have worked with her throughout the years for a number of event projects and have always had high-level professional responses and hands-on action. Thank you Sandra for your continued support!”